ABOUT US
BSSET isn’t just a brand—it’s a reflection of a dream that began in a small village in Sudan. Founded by Mo's Barbers, BSSET is led by Mo, a celebrity barber and social media sensation with over 7 million followers. Mo’s journey started at the age of 11, when he first began cutting hair for kids in his village at school. Driven by a genuine passion for hairstyling, he grew from those humble beginnings into one of the most recognized figures in the industry today.
Mo’s love for styling hair is matched only by his down-to-earth nature. Despite his success, Mo remains true to his roots—a simple, humble guy who believes that hair styling doesn’t need to be complicated. This personal philosophy became the foundation of BSSET, a brand named after the Arabic word "بسيط" (Pronounced BAH-Seat), meaning "simple."
In December 2023, BSSET launched its first product, the Curl Cream, designed specifically for curly hair. It became an instant hit, going viral on TikTok and selling out in days. Recognizing the demand for straightforward, effective styling solutions, Mo and his team expanded the brand in July 2024, introducing a range of 8 products for straight, wavy, curly, and coily hair.
OUR MISSION
BSSET exists to simplify hair styling for everyone. We’re not a haircare brand—we’re a styling brand, focused on making the process quick, effective, and accessible for all hair types. Inspired by Mo’s journey and guided by his values, BSSET is about more than great hair—it’s about creating confidence and joy through simple solutions.
WHY BSSET?
We believe that great-looking, great-smelling hair shouldn’t feel like hard work. At BSSET, every product is designed to help you:
• Style with confidence.
• Simplify your routine.
•Celebrate your unique hair type.
Welcome to BSSET, where styling is effortless, accessible, and always simple—just like Mo envisioned.
8 Products
After the Curl Cream sold out in just a few days, Mo expanded the range with seven more products.
Over 7M followers
Mo’s Barbers is viral across all platforms, with a combined social following of over 7 million followers.
2 barber shops
Mo owns two barbershops—one in Derby and another in Manchester, where he spends most of his time perfecting his craft.
Timeline
2022
BSSET IS BORN
BSSET was born out of Mo's desire to make styling easier for his audience. Inspired by years of perfecting looks in the barber's chair, Mo set out to create a collection that simplifies great hair for everyone. Fueled by his passion for quality and innovation, the vision was clear: deliver professional-grade products that work as hard as the stylists who use them. BSSET isn’t just a brand - it’s a promise to elevate your haircare routine with the precision and expertise of a master stylist.
2023
LAUNCH
Our first product, the Curl Cream for curly hair, is launched to the public. Crafted with care and designed to meet the needs of every curl type, this game-changing cream quickly earned its place as a must-have in the industry. With a focus on hydration, curl definition, and effortless styling, it didn’t take long for BSSET to build a loyal community. The Curl Cream marked the beginning of a revolution in stylist-approved haircare, setting the tone for what was to come.
2024
EXPANSION
We’ve expanded to eight products that span all hair types. From sleek finishes to bouncy curls, our range now delivers solutions for every style, backed by Mo’s expert touch. Each product is crafted with the same dedication to quality and consistency that made our Curl Cream a success. As we continue to grow, our mission remains the same: to provide professional-grade products that redefine how you style your hair. BSSET isn’t just keeping up - it’s leading the way, one product at a time.