Styling that holds all day.
Curl Cream for curls and waves. Sea Salt Pomade for texture on straight hair. No crunch, no grease, and both £11.99.
Not sure of your hair type? Find your routine →
Shop by hair type
All hair types →Straight
Texture & matte hold without the grease
Shop straight →Wavy
Definition and hold, no stiffness
Shop wavy →Curly
Soft, springy curls that last all day
Shop curly →Coily
Moisture, definition and hold
Shop coily →Bestsellers
Shop all products →
Matte Clay
Strong hold, zero shine. Made for straight and wavy hair. Get the link a day before everyone else.
Hair Styling Powder
Instant root lift and a matte finish. Puff, rub in, done. £12.99
Bundles & kits
All bundles →
FREESpend £30 — get our Refresher Spray Bottle free (worth £7.99)
Added to your bag automatically on UK orders over £30. While stocks last.
As seen on TikTok
@bsset →Happy customers
Read all reviews →“My hair is crazy frizzy in the morning and soon as this was applied my curls started to take shape, brings shine to the hair and hold for about 24hours.”
“Love this product - great hold and smells amazing.”
“Don’t put a lot on you only need a coin size. Works like a dream…”
Shop by routine
All bundles →
The Curl Routine
- 1Style — Curl Cream
- 2Refresh — Spray Bottle
- 3Detangle — Wide-Tooth Comb
The Textured Routine
- 1Prep — Sea Salt Spray
- 2Finish — Sea Salt Pomade
- 3Style — Styling Comb
Offers, restocks & new drops
No spam — just the good stuff.