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Great to meet you at Breakout Beauty UK 2026
BSSET.

Hair styling for men, made simple.

Built on TikTok by the UK's #1 barber — now one of Britain's fastest-growing men's grooming brands.

The story so far

16M
Followers across
all platforms
10B+
Video
views
300,000+
Happy
customers
4.9
Rated on
TikTok Shop

Straight from TikTok

See what the noise is about.

Loading Mo's latest videos from TikTok…

Open @mosbarbers1 on TikTok →

Shop on TikTok

Buy the range on TikTok Shop.

Used by the stars

The finish the world's watching.

From footballers to film sets, BSSET turns up wherever a fresh look matters — most recently when Cristiano Ronaldo Jr. sat in Mo's chair for a cut styled with BSSET.

Cristiano Ronaldo Jr. gets a cut styled with BSSET
Watch — Cristiano Ronaldo Jr.'s cut, styled with BSSETYouTube

Founded by Mo

A barber with millions of followers, and a brand to match.

BSSET was created by Mo — the UK's #1 ranked barber on TikTok — so the millions of people watching him cut hair in Manchester could get the same finish at home.

What started as a single curl cream is now a full men's styling range, sold direct through TikTok Shop, Amazon and bsset.co.uk, and stocked by wholesale partners across the UK. Over 300,000 customers later, we're building BSSET into a name that belongs on the shelf next to the biggest brands in men's grooming.

The range

Simple, effective, made for every hair type.

Original Curl Cream

The hero product — definition and hold for curls and coils, without the crunch.

Sea Salt Pomade

Texture and a natural matte finish for everyday styling.

Sea Salt Spray

Effortless volume and grip — the barber's finishing touch.

The Textured Duo

Pomade and spray paired — the complete styling routine in one.

Formulated for every hair type — straight, wavy, curly and coily (types 1–4).

Where to find us

Already selling everywhere our customers are.

Retail · Distribution · Investment

Let's talk.

We're building BSSET into a household name in men's grooming — and looking for the right retail, distribution and investment partners to get there.

Ibrahim Abusamra  · Co-Founder